Business Speakers at Google UK

UK Business Speakers Lewis and Leyser went to London to speak at the Google Campus for the launch of David’s new book called Impulse.  They were there for 3 hours and David took a lot of questions from all the inquisitive delegates that attended.   The audience...
The How and Why of the Impulse Buy

The How and Why of the Impulse Buy

We all like to think of ourselves as careful shoppers. Rational calculating machines who weigh up the costs, compare the quality, objectively compare and evaluate a wide range of options, do the maths and only reach for credit card or cash after long, slow and...