by Keelan Leyser | May 30, 2013 | Articles, Neuromarketing, Uncategorized
I am a neuropsychologist who has been called the ‘father of neuromarketing’ due to my pioneering work in this area during the late 1980’s. Watch the world’s first ever demonstration of what, some twenty-years later, would be called ‘neuromarketing’ which I gave on...
by Keelan Leyser | May 30, 2013 | Articles
… and why Ghosts from the Past Still Haunt Corporate Conferences of Today A Victorian time traveller attending most present day conferences might be surprised to discover how little had changed. Although computer projectors and PowerPoint have replaced magic...
by Keelan Leyser | May 7, 2013 | Impulse
We all like to think of ourselves as careful shoppers. Rational calculating machines who weigh up the costs, compare the quality, objectively compare and evaluate a wide range of options, do the maths and only reach for credit card or cash after long, slow and...
