by Keelan Leyser | May 30, 2013 | Articles, Neuromarketing, Uncategorized
I am a neuropsychologist who has been called the ‘father of neuromarketing’ due to my pioneering work in this area during the late 1980’s. Watch the world’s first ever demonstration of what, some twenty-years later, would be called ‘neuromarketing’ which I gave on...
by Keelan Leyser | May 30, 2013 | Articles
At the heart of the work David and I do lies a detailed analysis of the workings of human imagination, presented in the form of their unique Accelerated Creativity Cycles. In the first of the Cycles, ideas for a new product, process or service are originated and in...
by Keelan Leyser | May 30, 2013 | Articles
… or how to deliver a successful presentation David and I have had the pleasure of attending literally hundreds and hundreds of conferences by working together over the last decade and it always amazes me how some conference organizers and keynote speakers have...
by Keelan Leyser | May 30, 2013 | Articles
… and why Ghosts from the Past Still Haunt Corporate Conferences of Today A Victorian time traveller attending most present day conferences might be surprised to discover how little had changed. Although computer projectors and PowerPoint have replaced magic...
